Web Survey Bibliography
Online access panels have enabled cheap survey research to proliferate in the past decade. However, the results obtained from these convenience panels can be biased and unrepresentative due to the sampling methods employed. Sample matching against a smaller, but statistically representative panel has been suggested as a means to reduce sample bias and to enable a statistically representative sample to be selected. This presentation examines the extent to which bias can be reduced using this approach, and the relevant factors that must be taken into account.
ESOMAR Homepage (abstract)
Web survey bibliography - ESOMAR Congress 2013 (5)
- Measuring Up: Impact of mobile and segmentation on respondent behaviour; 2013; Luck, K.
- Best of Both Worlds? Can we make convenience samples representative?; 2013; Doe, P.
- Multimode, Global Scale Usage: Understanding respondent scale usage across borders and devices; 2013; Pettit, F. A., Courtright, M.
- Why Big Data is a Small Idea…and Why You Shouldn’t Worry So Much; 2013; Needel, S.
- The Technology Behind Mobile Research: Browsers vs. Apps ; 2013; Macer, T.